The story of our logo
If you take one thing from this article, let it be this: the logo is a reticle, an instrument for watching. Everything about its construction follows from that idea.
The mark
The PulseWatch mark is a reticle: a ring, a centre dot, and four ticks. The ring stands for continuous observation, monitoring that never blinks. The dot is the thing being watched: your service, your job, your database. The four ticks are the checks themselves, facing every direction at once.
Each element carries equal weight. Remove any one of them and the meaning collapses, which is precisely why the usage rules below exist.
The ring
Continuous observation. Drawn as a perfect circle, no breaks, no endpoints, because monitoring has neither.
The dot
The subject of the watch. Centred exactly, solid, and unmissable, the way an incident should be.
The ticks
Four checks facing north, east, south, and west. Coverage in every direction, at regular intervals.
Construction
The master artwork lives on an 18 by 18 grid. The ring has a radius of 8 units with a 2-unit stroke; the centre dot has a radius of 3; the four ticks run 3 units long with rounded caps and a 1.5-unit stroke. Nothing is eyeballed. Every coordinate is a whole or half unit.
Clearspace and minimum size
Give the mark room to breathe: keep a margin of at least 3 grid units, the length of one tick, on all sides, free of text, rules, and page edges. The minimum digital size is 16 pixels; below that, the ticks begin to disappear and the mark loses its meaning.
The favicon variant
At small sizes and in browser chrome, the mark sits on a filled disc drawn from the same geometry on a 32-unit grid. This is the version you see in your browser tab. Identical DNA, sturdier presentation.
48, 32, and 16 pixels, legible all the way down to the minimum size.
Color
The palette is deliberately small. One primary blue, one ink, one paper white, and a single green reserved for status, because in a monitoring product, green must always mean exactly one thing.
The wordmark
The wordmark is set in DM Sans, our interface typeface: PulseWatch, light, then semibold, with no space for interpretation and no space between the words. It always appears beside the mark, separated by exactly one tick length, and never on its own in formal contexts.
Using the logo
If you write about PulseWatch, build on it, or link to it, you are welcome to use the mark under these rules, which exist to keep it recognisable everywhere it appears.
Please do
Use the provided SVG files. Keep clearspace on all sides. Reproduce at 16 pixels or larger. Place the mark on dark, high-contrast surfaces.
Please don't
Stretch, rotate, or rearrange the elements. Recolour the mark. Add shadows, outlines, or effects. Redraw it from scratch, however close you get.
Specification at a glance
The complete definition, in one place:
- New Master artwork on an 18 × 18 grid: ring radius 8 with 2-unit stroke, dot radius 3, ticks 3 units long with 1.5-unit rounded strokes.
- New Favicon variant on a 32-unit grid: identical geometry on a filled ink disc for small sizes and browser chrome.
- Improvement Clearspace of 3 grid units on all sides; minimum reproduction size of 16 pixels.
- Improvement Four-colour palette. Pulse Blue for the mark, ink and paper for surfaces and type, green reserved strictly for status.
- New Wordmark in DM Sans, light then semibold, always beside the mark with one tick of separation.
- Fix No gradients, no recolouring, no stretching: one mark, reproduced faithfully everywhere.
A mark worth keeping
A logo earns its keep over years, not days. By writing down what ours means and how it works, we have given it the best chance to stay consistent as PulseWatch grows, across pages, products, and everything we have not built yet.
Thank you for reading. The mark reflects continuous monitoring.
The PulseWatch Team
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